"Surf Life Saving is an iconic Australian brand recognised and loved the world over. One of Australia’s most trusted brands and most respected people”.
What we do
Surf Life Saving creates a safe environment on and off our beaches, through patrols, training programs and education.
Surf Life Saving is an active part of Australian local communities. It is in its own right an Australian community, offering a place
to belong, a place to grow and be safe. We provide mateship, education and experience. In so doing Surf Life Saving gives back to the community.
Surf Life Saving is the largest volunteer movement of its kind in the world.
Who we deliver to
Core: All Australians
Internal: Members, Partners and Government
Why we exist
Surf Life Saving exists to save lives, create great Australians and build better communities.
Australia has over 12,000 beaches dispersed along 36,000km of coastline. Every year an estimated 100 million people visit this vast expanse of coastline and the task of ensuring the safety of all visitors is one that Surf Life Saving is committed to.
Despite significant advancements in technology, techniques and knowledge, people still drown on the coast in unacceptable numbers. Surf Life Saving exists to save lives and we are committed to reducing the coastal drowning toll.
To inspire all Australians to be healthy, to be active, to live the great Australian way of life. To emotionally engage the hearts and minds of all Australians to motivate them to be a part of us.
For every Australian, young and old, Surf Life Saving embodies and inspires a truly positive and uniquely Australian attitude, because every member, every club, the entire movement embraces and promotes a can do attitude to life.
We are a can do movement.
Optimistic at every turn.
Forever serving Australia.
For we believe in life.
In the sanctity of life.
And in our great Australian way of life.
We support it. We protect it. We celebrate it.
We are Surf Life Saving.
Our Key Drivers
We want all Australians to start understanding that Surf Life Saving is a cause and that they can play a role in saving a life. We want all Australians to be inspired to be a part of Surf Life Saving by giving to us regularly.
We want to engage the hearts and minds of all Australians so they are inspired to be a part of us and act on this. We want to demonstrate the many ways they can be involved with SLS by showcasing the diverse range of products, programs, events, services and memberships that we offer.
We want every Australian to be safe and have an enjoyable beach experience. We want to motivate all Australians to be safe and always swim in between the red and yellow flags.
For further information about how to use our brand please contact our Surf Life Saving Brand Guardian on 02 9215 8000.