Surf Life Saving Australia is pleased to announce it has renewed its long-standing partnership with the world’s leading logistics service provider DHL for a further three years.
The agreement was signed this morning by SLSA President Graham Ford and Senior Vice President, Oceania of DHL Express Gary Edstein at North Bondi Surf Life Saving Club.
The new deal will see DHL’s loyal sponsorship of Surf Life Saving continue until 2018.
DHL Express has been a proud supporter of Surf Life Saving Australia for the past 12 years, with the company’s logo featuring prominently on the iconic red and yellow patrol shirts worn by more than 47,000 surf lifesavers patrolling beaches around Australia.
“We couldn’t be prouder to support Surf Life Saving Australia. We’ve been partners since 2003 and it brings me great pleasure to see the iconic red and yellow shirts sporting the DHL logo around our beaches,” Mr Edstein said.
“Surf Life Saving Australia shares a number of the values we hold dear at DHL: speed, passion and a can-do attitude. We’re delighted to continue assisting Surf Life Saving in delivering safer beaches throughout Australia.”
Over the 2014/15 season, Australian surf lifesavers have performed almost 12,000 rescues across 311 clubs nationally. The patrolling season has just commenced in northern Australia.
“Surf Life Saving Australia is particularly thrilled to continue our long and successful agreement with DHL. This is a partnership between two great organisations and I am delighted that the red and yellow of DHL will remain linked with the iconic red and yellow of our patrol uniforms,” Surf Life Saving Australia President Graham Ford said.
“Partners like DHL ensure that we can focus on doing what we do best – saving lives, creating great Australians, building better communities and protecting our beaches.”
A recent survey [1] conducted by DHL about Surf Life Saving Australia showed a resounding 89 per cent of Australians say they would prefer to take their family to a Surf Life Saving patrolled beach, rather than a non-patrolled beach. Furthermore, four in five Australians say they would only swim between the safe zone of the red and yellow flags, highlighting the strong affinity Australians hold with the organisation.
[1] The research was conducted by Pure Profile on behalf of DHL in February 2015, involving a representative sample of over 1,000 respondents from across Australia
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