Following a busy summer on Australia’s beaches, which saw surf lifesavers perform 4605 individual rescues, Nikon has donated a pair of high-tech waterproof binoculars to every surf life saving club in Australia.
This contribution, worth close to $175,000, will ensure all clubs are now equipped with an unsurpassed level of water and beach safety.
The state-of-the-art Nikon 7×50 CF WP marine binoculars are currently being distributed to a total of 314 local clubs and state head offices across Australia. Filled with nitrogen gas and sealed with O-rings that make them ideal for rugged nautical applications, the 7x zoom waterproof binoculars are a permanent donation to Surf Life Saving (SLS).
“The figures just in reinforce the importance of our volunteer surf lifesavers,” said Brett Harrod, General Manager, Marketing and Partnerships at Surf Life Saving Australia. “Beach safety is relevant to everyone. Surf life saving clubs have previously had to rely on their own fundraising efforts for this level of equipment, so we are hugely appreciative of the ongoing support Nikon provides at both a national and grassroots level.”
The donation is the latest demonstration of Nikon’s partnership with Surf Life Saving Australia, a hugely iconic Australian organisation and the largest national volunteer movement of its kind.
This donation follows a series of initiatives including a national photography competition, building awareness of the need to give, get involved and stay safe, as well as a $30 contribution from every sale of the recently launched Nikon D3100 for a limited time throughout the summer period, which will be used for various SLS projects including water safety education programs, maintaining rescue gear and purchasing first aid equipment.
Nick Segger, Nikon Australia Senior Marketing Manager said “SLS is a great fit for the brand and Nikon is proud to support the organisation. We are confident that we are supplying the clubs with the most advanced binoculars on the market for their specific life saving conditions and are thrilled to be able to play such a significant role in the safety of Australia’s iconic beaches.”