Surf Life Saving is one of Australia’s most loved brands – but you can’t live on love alone. Recent independent research of Australians ranked Surf Life Saving as one of Australia’s most trusted and well loved brands.
While these findings support previous research, alarmingly only 28 per cent of Australians knew that Surf Life Saving is a charity with almost half misbelieving the movement is privately funded.
This summer Surf Life Saving is launching a new television commercial aimed at showing all Aussies that Surf Life Saving is much more than just the red and yellow flags that they see on the beach – it is a unique and vital part of Australia.
Surf Life Saving Australia’s CEO, Brett Williamson OAM said the television commercial will challenge all Aussies to become involved with Surf Life Saving and will set the direction for the organisation for the next 100 years.
“This is the time for us where we draw a line in the sand and put out the challenge – are you Australian for life?
“Surf Life Saving represents the Australian way of life – from our active, outdoor lifestyle to our love of beaches, our community spirit and our strong sense of mateship. We believe these qualities that sum us up as nation are the qualities that make Surf Life Saving ‘Australian for life’.
“Whether you are from Broken Hill or Bondi, Alice Springs or Airlie Beach,or whether you have lived here for generations or just days,everyone has the opportunity to be involved in Surf Life Saving.
“The challenge is about helping more Australians realise the breadth of Surf Life Saving and show that we offer so much more for the community outside of patrolling our breathtaking beaches.
“There are so many ways people can play a part from joining a surf club, to taking part in a first aid course to simply adhering to our safety advice by always swimming between the red and yellow flags,” said Mr Williamson.
The television commercial will also support other vital campaigns that will be designed to encourage everyday Australians to give generously to lifesaving services.
“One of the significant ways people can be involved in Surf Life Saving is through donating. We were surprised at the number of Aussies who didn’t realise that Surf Life Saving is a cause that needs the support of the community.
“By giving to Surf Life Saving not only are people ensuring the safety of Australia’s beaches, but they are only ensuring that Surf Life Saving will be around for another 100 years and will be able to go on contributing to the Australian community.
“The fact that we are admired and respected is something we are very proud of – but we really need to give every Australian the opportunity to play an active role and become part of this unique movement.
“But the message is you don’t need to wear the red and yellow cap or budgie smugglers, or even visit a beach – you can make a meaningful contribution to a way of life, that up until now has pretty much been taken for granted,” he said.
The new Surf Life Saving television commercial will commence screening on Sunday 17 October 2010. For more details on Surf Life Saving, including how to keep safe at the beach, visit www.sls.com.au.