INTRODUCTION


Scorecard

EXTEND LIFESAVING COVERAGE TO MATCH COMMUNITY NEEDS
2020 STRATEGIC INTENTWHAT WE HAVE ACHIEVED IN 2016/2017OUR PRIORITIES FOR 2017/2018
1.1 Optimise our resources to always be rescue ready.
  • Finalised a ‘one-specification’ for Inflatable Rescue Boats (IRB)
  • Undertook further research of Personal Protective Equipment (PPE) for use in SLS activities
  • Progressed development of Surf Hazard Rating program for use for Surf Sports but potentially for other lifesaving uses
  • Delivered the Beach Safety Equipment Fund
  • Delivered the Beach Drowning Black Spot Reduction program
  • Delivery of the BRP Powercraft Equipment Grant Program
  • Patrol Ops app developed and put in place for commencement of season
  • Reviewed Total Service Plan (TSP) and its alignment with the National Coastal Safety Report.
  • Progress transition of Southern Region SLSA Helicopter Rescue Service
  • Finalise deregistration of Northern Region SLSA Helicopter Rescue Service
  • Continue research around PPE within SLS activities
  • Development of Surf Risk Rating app for use for Surf Sports but potentially for other lifesaving uses
  • SurfCom systems updated to meet SLS service which is inclusive of Patrol Ops app
  • Deliver the Beach Safety Equipment Fund
  • Deliver the Beach Drowning Black Spot Reduction Program
  • Review of first aid kits
  • Evaluation of equipment to enhance and deliver SLS services.
  • 1.2 Apply evidence-based research to determine community water safety requirement.
  • Conducted research into participation, risk perception and behaviour to coastal activity, with evidence used to shape reports and initiatives
  • Developed the National Coastal Safety Report, highlighting key areas to be addressed for drowning prevention
  • Evidence based research undertaken to deliver a Total Service Plan
  • Delivery of the ‘Facts about Rips’ campaign from evidence based and behavioural research
  • Participation in Australian Water Safety Council forums and symposiums
  • Conducted a forum for shark activity with Taronga Zoo, CSIRO and Flinders University to develop guidelines for shark safety and for further collaboration around research
  • Established a partnership with Royal Life Saving Society Australia for research into Non-Fatal Drowning in Australia, with report delivered at a national non-fatal drowning symposium/workshop.
  • Undertake research to provide an evidence base to deliver the TSP
  • Expand the TSP to incorporate other types of coastal fatalities
  • Risk Management/Health and Safety training to be completed by key personnel to enable SLSA to support improvements in member safety
  • Conduct research in to ‘bystander rescue’ to determine issues and preventative measures.
  • 1.3 Enhance and integrate coastal risk management systems.
  • Applications developed for use for sport and lifesaving purposes including BeachSafe
  • Delivered facilitator program for event risk management
  • Threshold systems researched as part of SHR and PPE project plans.
  • Enhance exsisting and develop new applications for sport and lifesaving purposes.
  • 1.4 Promote SLSA as the peak coastal safety body.
  • Delivered Stage 1 of the Public Safety Awareness campaign - The ‘Facts about Rips’
  • Delivered the 2016 National Coastal Safety Report
  • Identified opportunities to promote SLS and plans developed, i.e. non-fatal drownings, bystander rescue, as part of future National Coastal Safety Reports
  • Represented at key forums i.e. World Conference on Injury Prevention and Safety, World Congress on Public Health, Australian Fire and Emergency Services Authorities Council Conference, National Disaster and Emergency Management Conference, Australian Search and Rescue Conference
  • Delivery of quarterly SLS updates and presentations for ‘National Rescue of the Month’ at Parliament House
  • Delivery of Australian Lifeguard Magazine.
  • Deliver Year 2 of 5 of the Public Safety Awareness campaign - The ‘Facts about Rips’
  • Delivery of the 2017 National Coastal Safety Report
  • Representation at key forums i.e. World Conference on Drowning Prevention
  • Presentations for ‘National Rescue of the Month’ at Parliament House, Canberra
  • Delivery of Australian Lifeguard Magazine
  • Provide advice and updates on water safety and drowning prevention initiatives to Federal Government.
  • 1.5 Incorporate SLS services into the local state and national emergency management systems.
  • Participation in IOWave 16, PACWave and International Tsunami exercise
  • Attendance and participation in peak body forums i.e. Australasian Fire and Emergency Service Authorities Council and Bureau of Meteorology meetings
  • Support to states with meetings with various Ministers and authorities.
  • Implement communication systems and tools that support states in the delivery of services
  • Collaborate and work with agencies on programs and projects that support SLS operations within the emergency service sector
  • Provide reports and research that support the actions and role of SLS within the emergency service and safety sector.
  • 1.6 Support ILS development activites, particularly through the Asia-Pacific region.
  • Worked with Royal Life Saving Society Australia (RLSSA) to develop opportunities to enhance lifesaving within the Asia-Pacific region
  • Provided support for four representatives to undertake a lifesaving training program in Japan
  • Provided support for the delivery of a lifesaving training program in Korea
  • Represented SLSA at ILS Federation meetings.
  • Continue to develop opportunities to enhance lifesaving within the Asia-Pacific region.
  • DEVELOP OUR PEOPLE
    2020 STRATEGIC INTENTWHAT WE HAVE ACHIEVED IN 2016/2017OUR PRIORITIES FOR 2017/2018
    2.1 Provide and promote the opportunities and pathways in SLS to motivate our members.
  • Developed a National Participation Strategy to deliver relevant, innovative and inclusive programs and pathways for Lifesaving, Surf Sports and Learning and Development
  • Released the Education Pathway Program.
  • Implementation of the Sport and Recreational Review recommendations to increase participation and engagement of participants
  • Develop strategies to increase engagement in minority areas
  • Promote the opportunities and pathways in SLS through SLSA online courses.
  • 2.2 Provide ongoing leadership opportunities to our people.
  • Commenced the National Leadership Program review
  • Conducted the National Sport Workshops that focus on key national strategic items
  • National Masterclass at SLSA Head Office in Bondi (19 participants attended)
  • National Leadership College at St Paul’s College in Sydney (28 participants attended)
  • Involved in the review of Volunteer Leadership Development Program (run by Australian Institute for Disaster Resilience).
  • Complete the National Leadership Program Review and pilot
  • Continue to engage with key sport stakeholders at the National Sport Workshops to focus on key national strategic items
  • Develop Alumni Management Groups in each state.
  • 2.3 Provide efficient, relevant and flexible learning opportunities.
  • Secured VET Surge Funding to improve training and assessing for volunteers
  • Adopted a National Education Strategy and Framework 2015-2020
  • Implemented a new national online learning platform
  • Completed Sporting Schools Program feasibility study, commissioned by SLSA to Life Saving Victoria (LSV)
  • Involvement in Sporting Schools Program by VIC, TAS, SA, QLD, NT and limited areas in NSW, including securing a $25,000 ASC grant for the purchase of PPE
  • Released updated and reviewed resources: Spinal Management, 34th Ed Training Manual (V2), Pain Management, Age Managers, Silver Medallion Advanced First Aid, Advanced Resuscitation Techniques Certificate
  • Commenced review of the 34th Edition Public Safety and Aquatic Rescue training manual with a scheduled release of the 35th edition in the 2019/20 season
  • Radio Operator Certificate added to Surf Rescue Certificate.
  • Co-ordinate the delivery of VET Surge strategy on behalf of the Federal Government and the SLS movement
  • Release the new online National Officiating Coaching Scheme for core, technical and senior courses
  • Release the updated online Safer Surf Clubs course
  • Review IRB Crew and Driver resources
  • Continue the review of 34th Edition Public Safety and Aquatic Rescue training manual for scheduled release of 35th edition in the 2019/20 season
  • Investigate options for eLearning with etrainu post trial period.
  • 2.4 Develop our participation initiatives including surf sports.
  • Explored opportunities to secure new sponsors for key flagship sporting events
  • Delivered Australian Sport Commission key deliverables
  • Delivered key national events including; the 2016 Coates Hire Coolangatta Gold, Interstate Championships, the Australian Surf Life Saving Championships (Aussies), IRB Championships, Pool Rescue Championships
  • Delivered the 2017 Nutri-Grain Finals Series.
  • Explore opportunities to secure new sponsors for key flagship sporting events
  • Deliver Australian Sport Commission key deliverables
  • Deliver key national events that include; the 2017 Coates Hire Coolangatta Gold, Interstate Championships, the Australian Surf Life Saving Championships (Aussies), IRB Championships, Pool Rescue Championships
  • Delivery of new elite Surf Sports series.
  • 2.5 Provide opportunities for our members to participate in activities including through ILS.
  • Australian Life Saving Team attended the 2016 World Championship held in the Netherlands
  • Australian Youth Life Saving Team won the Youth World Championship in the Netherlands
  • Australian Life Saving Team attended the Sanyo Cup in Japan
  • Australian Surf Boat Team won the Trans-Tasman Surf Boat Series
  • Continued involvement with Lifesaving Japan through the annual Lifesaving Exchange Program
  • Introduced policy for Recognition of International Qualifications
  • Nominations submitted successfully to ILS for re-election onto Rescue and Drowning Prevention committees.
  • Maintain the relationship with Lifesaving Japan through the annual Lifesaving Exchange Program
  • The Australian Life Saving Team to compete at the World Games in Poland (Pool Rescue), SLSNZ Pool Rescue Champs, German Cup (Pool Rescue), International Surf Rescue Challenge (Championships), Trans-Tasman Surf Boat Series and Sanyo Bussan Cup (Japan).
  • ENSURE A RELEVANT AND GROWING MOVEMENT
    2020 STRATEGIC INTENTWHAT WE HAVE ACHIEVED IN 2016/2017OUR PRIORITIES FOR 2017/2018
    3.1 Protect, manage and promote the SLS brand to drive internal and external support.
  • Explored opportunities to secure new partners for key flagship member events
  • Ensured all breaches of SLS intellectual property (IP) receive communication no more than three business days after the alert
  • Build the SLS brand presence online to drive further engagement and accessibility for all stakeholders
  • Implemented renewed social media policy
  • Undertook annual research survey to measure and track ongoing brand performance and communications impact year on year.
  • Continue to explore opportunities to secure new partners for key flagship member events
  • Continue to ensure all breaches of SLS IP are actioned within three business days after the alert
  • Continue to build the SLS brand presence online to drive further engagement and accessibility for all stakeholders
  • Review and implement updated communications framework and strategy including developing an over-arching brand and digital strategy for SLS
  • Review sponsorship strategy and parameters of use in the SLSA gear and equipment guidelines to ensure brand remains protected and valued
  • Undertake annual research survey to measure and track ongoing brand performance and communications impact year on year.
  • 3.2 Utilise evidence-based research to inform development and implementation of safe practices
  • Implement communications activities to maintain the momentum of safety as first and foremost in SLSA
  • Conducted research with James Cook University for use of PPE for age groups up to and including competitors under 17 years of age.
  • Promote activities to maintain the momentum of safety as first and foremost in SLSA
  • Continue research for safety management practices with surf sports activity.
  • 3.3 Develop effective strategic, operational alignment across all levels
  • Developed and implemented agreed protocols, hierarchy and communications plans for SLSA to engage with members
  • Collaborated with all SLS entities on key communications and business development activities
  • SLSA and state entities delivered contractual obligations for national corporate partners
  • SLS ‘Whole of Movement Digital Strategy’ business case delivered
  • Reviewed all IT service providers with standardised contracts and KPI’s
  • Implemented cyber security protocols
  • Business process and ICT review undertaken with direction on simplifying processes.
  • Ensure SLSA and state entities deliver contractual obligations for national corporate partners annually
  • Review and revise direct member communications, including implementing strategy to ensure that members details are updated to maximise member engagement
  • Implement recommendations from the business process and ICT review
  • Review outputs of SLS ‘Whole of Movement Digital Strategy’ to determine implementation plan.
  • 3.4 Ensure sound environment practices at all levels.
  • Communicate research and activities related to climate adaptation.
  • Continued research and activities related to climate adaptation.
  • 3.5 Implement efficiencies across the movement.
  • Implemented SLSF resourcing program to assist delivery of growth plan
  • Continued to provide new and enhanced IT systems to the frontline to enable our members and clubs to operate efficiently and to reduce paperwork including an updated Sport Event Management System (SEMS)
  • Worked with states to develop implementation plans for VET Surge Funding.
  • Determine a long term strategy for IT business needs
  • Implement employee recognition program
  • Update Enterprise Agreement
  • Ensured SLSF was resourced to deliver growth year on year for SLS.
  • 3.6 Understand community expectations of involvement via engagement.
  • 2016 SLSA benchmarking research and brand engagement undertaken
  • ‘Be a Life Saver’ campaign quantitative research, monitoring brand health, positioning and campaign messaging completed.
  • Deliver quantitative research, monitoring brand health, positioning and campaign messaging for both year four of the national fundraising and awareness campaign, ‘Be a Life Saver’, and year two of the national public safety awareness campaign, ‘Facts about Rips’.
  • ENGAGE THE COMMUNITY TO PARTICIPATE AND DONATE
    2020 STRATEGIC INTENTWHAT WE HAVE ACHIEVED IN 2016/2017OUR PRIORITIES FOR 2017/2018
    4.1 Promote and celebrate SLS positive contribution to Australian society.
  • Updated SLS Member Protection Policy to enhance SLS duty of care for children and young people
  • Implemented 11 out of 15 recommendations of the Australian Childhood Foundation in relation to the Safeguarding Children and Young People Program
  • Continued public contact and communication through philanthropic, commercial and grant programs, highlighting key achievements
  • Used existing and new technology to communicate key messages and investigate best practice across multiple channels, including Facebook, Instagram, Twitter, YouTube, and LinkedIn, as well as the sls.com.au website
  • Awarded $1million in advertising space across SBS media for KWP! winning the SBS Diversity Media Works Challenge.
  • Investigate best practices across multiple channels to deliver increased take up and engagement of SLS stakeholders and community
  • Roll out the Safeguarding Children and Young People program across all States and Territories
  • Produce ‘SBS Diversity Works Challenge’ television commercial and roll out through SBS and SLSA owned channels.
  • 4.2 Promote SLS as an organisation in need
  • Implemented year three of the national fundraising and awareness campaign, ‘Be a Life Saver’
  • SLSF Lottery website refresh implemented
  • Implemented a year round multi-channel strategy focused on recruiting new supporters
  • Implemented a refresh of the lottery loyalty program “Champions Club” collateral and communications.
  • Implement year four of the national fundraising and awareness campaign ‘Be a Life Saver’
  • Leverage and build upon national fundraising and awareness campaign to drive donations further
  • Introduce new digital channels for Australians to support/donate
  • Introduce a new national fundraising event as part of the national fundraising awareness campaign
  • Continue to secure annual support from corporate partners to aid and generate donations to the national fundraising and awareness campaign
  • Deliver post campaign research on the national fundraising awareness campaign to track key SLSA brand health metrics
  • Implement a refresh of SLSF philanthropic website to assist donor offering and support.
  • 4.3 Provide opportunities and encourage community, corporate partners and stakeholders to actively participate in SLS.
  • Increased engagement of the community with SLS key messages/stories
  • Identified and secured corporate/community and donor support of events
  • Created fundraising, community and membership opportunities to engage all Australians
  • Increased engagement across communication channels
  • Completed and lodged 372 grant applications through the SLSF Grants Seeking Unit on behalf of SLS Entities, raising over $5 million
  • Delivered annual philanthropic support program incorporating five national major appeals; ‘Back to the Beach’, Christmas, Australia Day, Easter and Tax time appeals
  • Delivered annual commercial support program incorporating six major ‘House and Land’ package prize lotteries, 11 phone based lotteries and a WA state specific lottery program.
  • Leverage existing SLSA activities and events to involve and engage the community
  • Review performance of SLSF activities against endorsed 5 year growth strategy to create insights into the funding sustainability of SLSF and SLSA
  • Invest in growth priorities through SLSF to achieve target of $20 million by 2020.
  • 4.4 Grow revenue from corporate partners and government sectors.
  • Maintained corporate partner portfolio and revenue
  • Bi-monthly Commercial Working Group forum for optimisation of commercial opportunities in collaboration with the states
  • National Coastal Safety report launched with the Prime Minister of Australia
  • Engaged Federal Government Members in support of Surf Life Saving initiatives
  • Delivered quarterly Surf Life Saving updates to Federal Members and Senators in Canberra
  • Engaged Federal Member support of the Beach Safety Equipment Fund in their electorates.
  • Implement the Federal Government Engagement Strategy to build bipartisan support for SLS movement
  • Deliver the corporate partner strategy
  • Identify new major national corporate partnerships
  • Continue monthly Commercial Working Group meetings with representatives from each state and SLSF
  • Deliver a co-ordinated and professional Grant Seeking Unit to provide submissions and intelligence that ensure SLS receives support from government grants, trusts and foundations
  • Provide a national grant seeking service that assists all SLS entities to secure funding in line with the endorsed 5 year growth plan (Oct 2015)
  • Provide up to date database on all available grants which SLS activities could apply
  • Increase engagement, retention and revenue through the development of a Member Benefits/Loyalty Strategy Program
  • Develop revenue opportunities through third party arrangements
  • Develop clear SLSA value proposition to achieve increased support
  • Deliver incremental licensing revenue through the continued growth of our licensee base and product categories
  • Begin review of SLS 2020 strategic plan.
  • 4.5 Proactively and transparently communicate how all funds raised are used.
  • 2016-17 SLSA Annual Report and SLSF Annual Review were distributed
  • Developed key messaging for the 2016/17 financial year.
  • 2017-18 SLSA Annual Report and SLSF Annual Review to be distributed
  • Develop key messaging for the 2017/18 financial year
  • SLSA to provide a proforma (written or graphic) for SLS States/Clubs to recognise SLSA/SLSF support (distributions /funding) for internal and external reporting.
  • Introduction - Scorecard

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