Surf Life Saving embraces new technologies to connect with a cashless society and encourage more donations this summer.
As more and more people are moving away from carrying spare change, Surf Life Saving has introduced several new ways to donate in a move to make supporting volunteer surf lifesavers easier.
Thousands of beach visitations are expected this Australia Day long weekend and volunteer surf lifesavers will be on high-alert patrolling between and beyond the red and yellow flags.
Melissa King, Chief Executive of Surf Life Saving Australia said that every dollar counts toward funding the critical work of our volunteer surf lifesavers in keeping the beach and community safe.
“It costs an average of $86,000 to put a patrol on the beach each season. That includes vital equipment and resources required to support our surf lifesavers save lives.
With 311 clubs across the country it’s a vast undertaking and a service that needs the community’s support. Every single dollar makes a difference, and that’s why we are making giving easier so more Australians can show their support of this iconic organisation whose patrolling members volunteer their time”
Four new donation methods have been introduced this summer as part of the ‘Be a Life Saver” fundraising campaign. The campaign aims to connect with beachgoers who our surf lifesavers give their time in an effort to ensure everyone goes home safely to family and friends.
Online donation to www.bealifesaver.com.au now accepts once-off donations via PayPal and ApplePay. The addition of these payment gateways provides donors with a wider choice of payment methods and also aims to deliver an improved user experience for donors.
The result is an easier and more convenient way to donate for users who want to give one time rather than commit to the regular giving program.
“Since introducing the new one-time online donation 17% of total donations have come from the new platform. Every dollar makes a huge difference to keeping beachgoers safe” said Melissa King.
Smart phone adoption is leading an evolution of consumption patterns toward an ‘anywhere anytime’ delivery model. Surf Life Saving have engaged Shazam to bring to life their TV, outdoor and print
campaign, with users able to use the smart phone app’s visual and audio recognition technology to scan to donate.
The Text-to-Donate method of donation is also being trialled by the organisation. It involves donors sending a keyword to a phone number to donate $5 to Surf Life Saving. The Text-to-Donate call-to-action has been implemented across 11 different advertising executions (outdoor, magazine and print) and provides another convenient way for donors to donate.
Surf Life Saving and participating clubs will introduce trial tap-and-go fundraising across 11 beaches this Australia Day long weekend.
Powered by Square and ApplePay, the organisation hopes it will make donating to Surf Life Saving more accessible. Beachgoers will have the option to donate a custom amount or can choose from $5, $10, $20, $30, $50 and $100.
“We are seeing in a number of industries a move toward a cashless society with consumers relying on electronic payment methods for goods and services” said Melissa King.
“This is impacting on the not-for-profit space, and we have identified a clear need to innovate and make giving more accessible for everyone.”
Make a donation at your club or keep an eye out at these locations on Australia Day weekend:
Bondi, New South Wales
Coogee, New South Wales
Manly, New South Wales
Newcastle, New South Wales
Alexandra Headlands, Queensland
Kings Beach, Caloundra Queensland
Surfers Paradise, Queensland
Henley Beach, South Australia
Little Sandy Bay, Tasmania
Eastern Beach, Geelong Victoria